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Design Research and Dealing with Ambiguity

Design Research and Dealing with Ambiguity: Nathan Shedroff on Design Strategy and the Merging of Business and Design
Design Research and Dealing with Ambiguity: Nathan Shedroff on Design Strategy and the Merging of Business and Design

Shedroff talks about the power of design research and dissects the differences between quantitative and qualitative thinking, pointing out that both are important but at different times. During the innovation process you need to listen to one more than the other. For example, design research focuses on qualitative and uncovers critical things that quantitative can’t identify.

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Skill Level Appropriate for all
1h 45m
Duration
11,274
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Skills covered in this course
Design Foundations Design Design Business Design Skills

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