Join Gary Hustwit for an in-depth discussion in this video David Kelley, part of Objectified.
- Lot of times we think of, we're designing this for the people in our town or we're designing this for ourselves or where you know, I think that's the axis that we're moving along. Which is, we're designing this stuff for the whole world, how does it fit in the world? You know, like, and its just easy because its happening that way because we're going to design it here, its going to be made in China, its going to be shipped to Europe for sale. I mean, the empathy that we have to have for the whole, the entire chain of where something is going to go, is going to change what, you know, what things are.
I mean, we're going to have to learn about their cultures, we can't get away with making stuff that's offensive in a different culture because we don't know about that culture, right? And so, you know, as the world, you know, its kinda sad in some ways, right? Because I used to love to go to Italy and find things that I've never seen here before or go to Japan and go to Tokyo Hands, or go to a department store and never see that. But I don't think that's going to happen for very long. And so, the designers are going to have to be more, more aware of kind of the life cycle of the product and where its going to go, and who's going to use it, and its similar to what we're doing now.
Which is this kind of human centered design, but its going to have to be, we're going to have to be kind of more citizens of the world instead of kind of more isolated. And in Silicon Valley its really to be really isolated, you know, because doesn't everybody have a PhD in electrical engineering, who's like babysitting your kid? You know, not everywhere is that true.
Objectified is a documentary about industrial design; it's about the manufactured objects we surround ourselves with, and the people who make them. Gary Hustwit, the director of Helvetica, talks with Dieter Rams, Marc Newson, Jonathan Ive, and other renowned designers behind some of the world's most iconic products. lynda.com is proud to offer this film to our members, along with over one hour of online-exclusive bonus movies.