Join Gary Hustwit for an in-depth discussion in this video David Kelley and Bill Moggridge, part of Objectified.
- People need to, like, demand that design performs for them and is special in their lives. These objects that they buy, you can't make your GPS thing work in your car, there should be like, a riot because they're so poorly designed. Instead the person sits there and thinks 'Oh, I'm not very smart, I can't make this GPS thing work.' I can't make the things work, this is my field and I can't make them work! If you design something that's precious, that you really love, you're never going to leave that. My father's briefcase, made out of a beautiful piece of leather gets better with use.
I've inherited it and I'll pass it on, right? It's a really interesting thing, sometimes I give that task which is, design something that gets better with use. There's very few things, if you think about it, they mostly degrade. Some things, like this briefcase gets better with use. (sound of the truck engine starting) (sound of the truck engine idling) (truck door slamming) - That's a pretty sweet tick over, don't you think? I like the concept of wearing in rather than wearing out.
You'd like to create something where the emotional relationship is more satisfying over time and that, you may not worry about it or think about it very clearly and people don't have a strong, they don't have to have a strong love relationship with their things, but they should grow a little more fond of them, perhaps, over time. For example on the laptop that I designed, it's actually magnesium enclosure but it has a paint on the outside, when it gets dinged, if it's dropped and a bit of paint chips off and you see some of the magnesium showing through, somehow it feels better because of that.
The computer we call the grid compass or compass computer and arguably the first laptop that was actually ever produced is this one. You could carry it with you, we designed it to be thin enough to fit in half your briefcase so you could put papers in as well. Then there was a leg in the back that flipped down to put it at the right angle for using the ergonomic preferred angle of 11 degrees. We wanted to devise a hinge that would allow it to rotate so the display could come up but also not let anything in to the electronics behind.
In order to avoid something like a pencil falling into it, let me just show you what could happen, if you put a pencil on the back it would roll down and drop inside. I designed a scoop that would then self eject the pencil when you closed it. There's the little trick of that. When I got the first working prototype I took the machine home really thrilled about wanting to use it myself.
It was with great pride that I opened up the display and thought how clever I was to have designed this latch and this hinge and all this stuff. Then I started to actually try and use it and within a few months I found myself forgetting all about my physical design and realizing that everything that I was really interested in was happening in my relationship between what was happening behind the screen. I felt like I was kind of being sucked down into the machine and the interaction between me and the device was all to do with the digital software and very little to do with the physical design.
That made me realize that if I was going to truly design the whole experience I would really have to learn how to design this software stuff. That made me search for a name for it, which we ended up calling interaction design. (electronic piano music)
Objectified is a documentary about industrial design; it's about the manufactured objects we surround ourselves with, and the people who make them. Gary Hustwit, the director of Helvetica, talks with Dieter Rams, Marc Newson, Jonathan Ive, and other renowned designers behind some of the world's most iconic products. lynda.com is proud to offer this film to our members, along with over one hour of online-exclusive bonus movies.