Publishers and ebook authors: Learn how to create high-quality metadata to help make your books and EPUBs more discoverable online.
- [Joshua Tallent] Metadata is the lifeblood of the publishing industry, whether you work for a publisher, run your own publishing house, or are a self-published author, the data you send out to retailers and other partners is what drives the sales of your books. Hi, I'm Joshua Tallent. In this course I will take you through what metadata is, how it works, and how to create metadata of the highest quality for your books. I'll start off by giving you a crash course in understanding the publishing supply chain and the ONIX metadata standard. Then we will dig deeply into the individual metadata elements that you need to send out, including author bios, book descriptions, collections, ISBNs, and more.
I will also explain the differences between e-book and print book metadata and give you advice on ways to manage your data more efficiently. Along the way, you will see real world examples of how your data is actually used by retailers, and receive valuable recommendations and best practices with an emphasis on teaching you how to create metadata that drives sales. So if you're ready, let's get going with Learn Metadata for Book Publishing, The Basics.
- Understanding XML markup and the ONIX file structure
- Assigning subject categories in the metadata
- Adding keywords
- Adding descriptive text such as book descriptions, bios, and reviews
- Providing height, width, weight, page count, and other physical specifications
- Specifying price
- Adding images and ebook data