Join Garrick Chow for an in-depth discussion in this video Optimizing your LinkedIn profile for on-demand work, part of Starting Your Career in the On-Demand Economy.
- [Instructor] Doing on-demand work is a great way to add skills to your resume, and to demonstrate that you have abilities that might not be apparent from the list of other jobs you've held in the past. Because there's such a wide range of on-demand jobs available, you can really build a diverse set of skills to showcase on your resume or your LinkedIn profile and more and more, employers are including requirements for soft skills in the descriptions of their job postings. If you're not familiar with that term, soft skills are skills that can be difficult to measure, unlike say a technical skill, like for example, knowing how to use Microsoft Excel, but soft skills are usually applicable across any job or career.
So this can be things like communication skills, collaboration skills, problem-solving, adaptability and self-management skills, and these are all characteristics that are required, or at least offer great advantage, to anyone working an on-demand job. Therefore, listing your on-demand work can be a great plus on your resume or LinkedIn profile to show potential employers that you have the skills and initiative to perform a wide range or jobs and increasingly, more and more employers recognize gig work as a great way to learn soft skills. So let's take a look at some ways you can optimize your LinkedIn profile to showcase your on-demand work using this profile I've created here for a fictitious person.
Now let's start with the obvious; make sure you have a profile photo. Profiles with photos get 14 times more views than profiles with no photo, and make sure it's a professional-looking photo, both in the quality of the photo itself and how you look in it. Like it or not, your photo is the first thing peoples eyes are going to be drawn to, so you want to look your best. Let's click the edit button here to look at some of the items found directly under your profile photo. So under your photo and first and last name we have the headline area. This is a good place to indicate any jobs you currently have, including your on-demand work.
So for example our fictitious person lists both her full-time position, Medical Technician, as well as her position as a Lyft driver. If you're under current position, you can add as many jobs as you currently have, but pick the one you want to emphasize. So you can see in this menu we have both driver at Lyft and Medical Technician. If our person here is looking for work in the medical field, it's a good idea to switch this to Medical Technician, but if you're in-between jobs at the moment, make sure to give prominence to your on-demand job here.
Below that, list all your schools and training under education, and make sure your location information is correct. For the industry listing, choose the one that best suits your current job, but again if you're in between jobs and working on-demand, some good choices to select here for your industry include consumer services, or hospitality. Right, so next we have the summary area. This is arguably one of the most important sections of your profile. It should be brief but offer a good summary of your work experience and who you are as a person.
Now there are many different ways to write your summary but a good basic tactic is to write one sentence about what you're doing or have done in the past, for instance here we have, "I'm a medical technician with over" "a year of experience in the field," "and I graduated from Emily Griffith Technical College" "with an honors AAS in Medical Technology." Then include one sentence on what motivates you, and one sentence on what you want to do next. So we have, "I'm excited to continue working in the field" "and broaden my experience in" "all areas of medical technology," "but I'm especially interested in" "the dental and cardiovascular space." So technically that's one sentence but we combined those two ideas there.
And then be sure to mention your on-demand work and what skills or talents you think it helps you bring to the table. Right, let's click save. So now you can see where all that information ends up. We have our profile photo and name at the top, below that we have our headline, followed by the current position we selected, and our education information. Then we have our location, and then the summary here appears here at the bottom. Alright, let's scroll down further in the profile.
Next we have the experience section. This is where you want to list all current and past jobs and include information about what you accomplished and learned from the position. So obviously you want to include your on-demand work under experience. Let's click the edit button next to Lyft to take a look. So in this case we have the title of driver and the company as Lyft. If you do other kind of on-demand work enter that as your title here, or try using independent contractor, which is what most on-demand companies consider their work-force to be. Most well-known on-demand companies and their logos will show up when you start typing their name under company, which allows people viewing your profile to quickly see that you work for them.
Then enter the rest of the information here to indicate where you work and the period of time you've been doing or did this job. Now, for the description, provide a positive and professional description of what you do. If the on-demand job you're doing provides ratings and you have a good rating, be sure to list it here as well. And as a bonus tip, include any referral links your on-demand company may provide. For example, for Lyft, you could list both your rider and driver referral codes. The more people who use your codes, the more money you can potentially make, so it's worth putting your codes here where people can easily find them.
One way to do this is to get the address of your referral code, then click link to media, and so you can type or paste in that address. And then click add. That takes me to this page where I can edit the information, I'll just leave everything as is and click apply, and I'll click save. So now when I look at the description for the Lyft position, you can see that reference link is right here.
Next is the education section, and again list all of your education experience here, including any certificates or other short-term programs. Then list any volunteer work you may be involved in. Research shows that over 40 per cent of hiring managers view skilled volunteer work as the same as paid work experience, so be sure to list any relevant work here, even if you weren't paid for it. Next we have the skills section. You want to add at least three skills here, and then your connections on LinkedIn can endorse you for them.
Here are about the six skills that are considered the top skills for Lyft drivers and other on-demand workers to list on their profiles. So we have customer experience, hospitality, professional driving in the case of Lyft, customer satisfaction, communication and people skills. To add more skills just click add a new skill, and start typing in the name of a skill, and select the correct one when it appears. And you can see that's now been added to the skills list.
Alright, so there's some tips for optimizing your LinkedIn profile if you're working in an on-demand or a gig economy job. From here, you'll want to start building your network by going to the my network tab at the top of the page, and start looking for people you know to connect with. For more information about optimizing and effectively using your LinkedIn profile, be sure to check out our course, Learning LinkedIn.
Garrick Chow explains the basic structures of the on-demand economy and the skills and characteristics of successful on-demanders, so you can determine if on-demand work is the right fit for you. Then learn about the time commitment and expectations around pay, what the employer provides, and what one can expect from clients. Garrick then discusses tools to keep you organized, including how to best track income and expenses.
Finally, the course offers tips and tricks and a case study based on the author's firsthand experience as an Uber driver.
- Preparing to work on demand
- Managing expectations from on-demand clients
- Tracking expenses and mileage
- Optimizing your income
- Getting support online
- Case study: Becoming an Uber driver
Skill Level Beginner
Q: This course was updated on 05/26/2017. What changed?
A: A new video was added that explains how to optimize your LinkedIn profile for on-demand work.