From the course: Tech Ethics: Avoiding Unintended Consequences

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Risk zone 6: Data control and monetization

Risk zone 6: Data control and monetization

From the course: Tech Ethics: Avoiding Unintended Consequences

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Risk zone 6: Data control and monetization

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(upbeat music) - Risk zone number six is data control and monetization. The tech giants that have become household names in recent years gained power and influence in large part by controlling their users' data. While their fortunes grew, individual privacy suffered. Consumers are beginning to demand that they be able to control their own data and monetize it if they choose to do so. While shifting control of personal data to each individual would be a major step in the right direction, there still could be unintended consequences of this shift. Picture this. A major data aggregator offers free health insurance to anyone who agrees to install a smart toilet in their home and submit this data to the company. Smart toilets can detect stress hormones, pregnancy, infectious diseases, alcohol and drug use, and blood sugar levels, among many other things. According to the contract that participants must sign to get their free…

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