Join Branden Hall for an in-depth discussion in this video LA Plaza generative art collaboration, part of Branden Hall: Interactive Architect and Digital Maker.
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Branden Hall: The BLOOM installation has been a wonderful project.…I got to work with this great team over at Apologue, headed up by Tali Krakowsky.…She and I met on the speaking circuit.…I speak at a number of conferences a year on interactive media, and she and…I had met at a few of them and started to talk, and she approached us on this project.…They were doing these interactive screens for this new cultural center in…LA, called La Plaza.…
It's a Mexican-American cultural center. And they were making what all the…screens would look like for inside and out, that would be displaying the stories…of this place, promotional information, et cetera, telling stories in a…public space in a very interesting way.…But most of that content is relatively static text, and they wanted to…have really beautiful transitions between them, but they wanted it so that it…had that magic.…They wanted it to be generative.…So even though it was all the spoke animation, they wanted it to still be…different every time. And from seeing the work that I'd done, approached Automata…
Branden opens up his personal studio and explains his fascination with "making," whether through programming or woodwork, and the magic behind bringing his ideas to life. Branden and crew also visit the BLOOM installation, a project designed to display artwork for La Plaza de Cultura y Artes, a museum dedicated to Mexican American history and culture in Los Angeles. Lynda then interviews Branden one-on-one, and they talk about Branden's beginnings, most notable projects, and where he sees himself and technology headed in the future.