Join Billy Hollis for an in-depth discussion in this video The value of good UX design, part of UX Design for Developers.
- [Instructor] I often quote this to my clients because it wraps up a key lesson. As long as I've been developing software, it was good enough to get the necessary functionality in place. That's all. Ease of use was secondary. It's still necessary to get the functionality right, but now we have another success factor, making the app fast and intuitive to use. Designing better UX doesn't just have intangible or theoretical benefits. Speeding up users saves labor.
One of my clients is saving tens of millions of dollars a year in labor with their new app that was consciously designed to be better than their old one. Another client cut their labor costs by over 40% for a work staff of hundreds. Design-centric companies routinely out perform companies that don't emphasize design in their operations. Better UX design in business applications is an important component of design oriented thinking in organizations.
In extreme cases, lack of good UX design can lead to catastrophic consequences. Cosmetics retailer Avon lost both the $125 million they spent on a new system plus lost revenue because their sales reps resigned rather than use it. Note the word in the call-out, frustration. We'll be talking at various points about the role of emotion in design. It's something that developers don't think about enough.
Author
Released
1/10/2019- What a well-designed app looks like
- Leveraging cognitive design principles
- Decluttering crowded screens
- Understanding your users' needs
- Recording and analyzing user observations
- Storyboarding your ideas
- Helpful techniques for the design process
- Dealing with conflict in design evaluation
Skill Level Beginner
Duration
Views
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Introduction
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How this course will work1m 38s
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1. Why UX Design Is Important
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A well-designed app example1m 59s
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The value of good UX design1m 37s
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Obstacles to good design2m 41s
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Starting on the UX path4m 4s
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2. What Makes a Design Good or Bad?
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Design principles in context2m 25s
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Cognitive design principles3m 43s
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Why crowded screens are bad2m 11s
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Bringing it all together1m 37s
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3. Understanding Users and Their Needs
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Building a design team2m 57s
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Choosing users to observe2m 16s
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Questions to ask users2m 42s
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Observation exercise1m 41s
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4. Ideation: Finding, Refining, and Culling Design Ideas
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Innovation and ideation3m 47s
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Storyboarding4m 40s
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Types of storyboards2m 9s
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Media for storyboards1m 3s
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Storyboarding evaluation1m 40s
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Storyboarding exercise1m 15s
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Prototyping4m 41s
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Evaluation phase2m 47s
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5. Helpful Concepts and Techniques for the Design Process
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Types of design projects3m 21s
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Dealing with status quo bias3m 12s
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Be bold2m 2s
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Breaking free from the past1m 46s
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The shapes exercise2m 43s
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The economics of UX design1m 56s
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Conclusion
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Next steps2m 24s
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Video: The value of good UX design