Join Bonnie Siegler for an in-depth discussion in this video To say and not to say, part of Working with Creatives.
- Sometimes, when reviewing a design presentation,…it's not what you say but how you say it.…Or it's not your desire that's wrong,…it's just how you present it.…So here are some concrete examples…of what to say and what not to say.…To start, don't say, "Make it red."…Do say, "I wish it were bolder and stronger."…By talking about the problem…instead of the solution,…you open up a world of possibilities…for the designer to consider.…Maybe the solution is to make it red,…but maybe there's a much better solution out there…to achieve the same goal.…
Let us figure that out.…Don't say, "Make the image bigger."…Do say, "I wonder what this image…"would look like if it were more prominent."…Just like the first example,…that gives us room to consider other options…besides just increasing the size.…This one may seem obvious, but don't say, "I hate it."…Do say, "Can you explain this to me again?"…If you really hate it, that's fine,…but before you walk away,…show the designer some respect…by trying to understand how they arrived where they did.…
- Knowing your own taste and what you're looking for
- Creating a brief
- Knowing your budget
- Best practices for working with designers
- Giving feedback
- Being a fair judge
- What to do when it's not working
Skill Level Intermediate
1. Before You Hire a Designer
2. About Money
3. Working with a Designer
4. When It's Not Working with a Designer
5. After the Job Is Done
Next steps1m 27s
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