From the course: Creativity: Generate Ideas in Greater Quantity and Quality

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The role of novelty, part 2

The role of novelty, part 2

From the course: Creativity: Generate Ideas in Greater Quantity and Quality

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The role of novelty, part 2

- So take a look at your dog house. Let's put a check mark next to the features that you would deem to be absurd. I put one on yacht access, cause that's ridiculous, a moat and a racing track with treats, 'cause all of that is absurd. So do you have a few check marks? Good. Now I want you to put an X next to the features that you would deem to be feasible to build or relatively ordinary. I've put one on food, a petting room, a smell cellar, although it's incredibly creative, sleep, a yard, dog run, cats to chase, and a porch. Now chances are you have more Xs than you do check marks, just like they do. As adults, we struggle with absurdity in our solutions because they're rarely relevant and that's not how we solve problems. We start with relevance. Kids don't suffer from the same condition, by the way. They typically struggle with relevance and excel at novelty. So if you're really in a bind and need novel ideas, ask…

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