From the course: Creativity: Generate Ideas in Greater Quantity and Quality
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The role of novelty, part 1
From the course: Creativity: Generate Ideas in Greater Quantity and Quality
The role of novelty, part 1
- If relevance is the degree by which a problem is solved thoroughly, novelty is the degree of uniqueness or originality in that solution. It's often seen as the most important measurement of the quality of an idea. Why is that? Because novelty by its very definition is new, and new is exciting, new makes things noticeable, and we value ideas that cut through the normalcy of an experience. Relevance, while necessary, is often assumed in a solution. Solving problems with relevance has become second nature to us. The first bump in the graph represents more relevant ideas, the ideas that came easy. The second bump in the graph references ideas that are considerably more novel. They're the ones that came after you exhausted the obvious low-hanging fruit, but they also tend to be less relevant than the others. How do we learn to generate ideas that are still relevant, but more novel? Like anything we desire to learn,…
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