From the course: Working with Creatives
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No requests for proposal
- RFP is acronym-speak for request for proposal but to me, it stands for routinely futile paperwork. I know this might be a sensitive topic for some companies because many automatically send out, kind of, generic RFPs because their company requires a full vetting of vendors, which makes sense, in many cases, but don't use an RFP to choose a creative collaborator. There are many good reasons for this. Number one. They're often emailed with no human contact, whatsoever. We don't know why we received it or what person sent it. Two, they are a lot of work to complete. Most of it, irrelevant to whether we're actually the right creative team for the job. So, before we've spoken to a human, an email is asking us to spend a day answering cold questions, gathering references, and coordinating pages of case studies without fully knowing why. If you absolutely must send one of these, at least call the person, first, and let them know it's on the way, and that there are human beings involved with…
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