From the course: Building a Creative Online Community
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To podcast or not to podcast?
From the course: Building a Creative Online Community
To podcast or not to podcast?
These days it seems as though practically everyone has a podcast. Podcasting can be an outstanding way to build your online community in a unique and sharable way but there are also some legitimate challenges to consider. Let's first talk about the pros of podcasting. You can reach better qualified and higher quality customers by creating a show directly targeted to your ideal client. My company has a podcast and the result has been a deeper engagement and conversation with our clients. A podcast can really establish you as a thought leader or subject matter expert. Podcasting is a more intimate alternative to video and can be easier to produce. Potential clients can listen to your podcast on their commute, business trip, workout, or wherever they are. Starting a podcast doesn't make a huge dent in your marketing budget either. You can get a decent mic for under 100 bucks, and platforms, such as SoundCloud, cost…
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