From the course: UX Design for Developers

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The need for innovative designs

The need for innovative designs

From the course: UX Design for Developers

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The need for innovative designs

- [Instructor] Mediocre user experiences mean we're lagging behind what our hard work can do. We have sharper, more responsive display technologies. We have new ways of interacting with devices, such as touch and voice. Apple led the way about 10 years ago with the iPhone. Now, almost everyone has experienced modern user experiences with their smartphone or tablet. Users have come to expect smooth and intuitive experiences with the applications they use. The contrast between their phones and tablets versus the apps they use in their jobs is often dramatic. Have you ever thought about the emotional experience of changing from a smooth tablet app or a well-defined phone app to the typical screen or page for a business application? It's jarring, and you should not discount or minimize that emotional reaction to your software. It unconsciously causes users to think your work is substandard.

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