From the course: Branding Strategy: Define Your Creative Edge

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To blog or not to blog?

To blog or not to blog?

From the course: Branding Strategy: Define Your Creative Edge

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To blog or not to blog?

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- [Instructor] To blog, or not to blog? This is a great question that so many of us ask ourselves very often before we decide to blog. You see, blogging is such a great way to create content that builds authority and puts your name out there. It's a great way to increase web traffic through SEO and have more people exposed to the work and what you do. It's a powerful way to create community and have people so engaged with your content they keep coming back for more. It also is a powerful way to empower others through the work that you do and the topics that you share. And it's an opportunity for you to be able to market your work. Now, one of the things I want to make sure that you understand and don't do is you never want to blog for fame. I promise you it's going to get you nowhere and you're going to feel just frustrated because it's not bringing results. To gain results from your efforts, you want to commit to it. You want to commit to blogging at least once a month, or if you…

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