From the course: Branding Strategy: Define Your Creative Edge

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Your website

Your website

From the course: Branding Strategy: Define Your Creative Edge

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Your website

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- [Instructor] As designers and illustrators, we can get so caught up on the aesthetics of our website that we often miss an opportunity to connect with our audience. We get so passionate about our work that we just want to share it with everyone. But let's go beyond the visuals and aesthetics. You see, your website needs to clearly state what you do. If people don't understand what it is that you do within the first few seconds, they're just going to leave, so you want to make sure that you're very clear about that. You want to address the pain point of your ideal client. You want to make sure that your work and your words together speak to the person that you're trying to connect with and work with. You want to make sure you promote your lead magnet. I explain this a little further in another video. It's essentially a free download, for instance, that people can access and become part of your email marketing newsletter. You want to make sure you provide value for your audience, and…

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