From the course: Good Design Drives Business

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Working with an agency for visual design

Working with an agency for visual design

From the course: Good Design Drives Business

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Working with an agency for visual design

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(upbeat music) - Let's talk about realistic budgeting for your visual content. Let's think about something like an infographic. The fact of the matter is you can buy an infographic for anywhere from $100 to $10,000. Talk about a very wide range to consider. Now when you have a wide range like that, you're probably thinking, what the heck should I be budgeting for the work I'm looking for? Well, let's take a second and unpack it based on hourly rates. You should expect to spend anywhere from $50 an hour to $150 an hour for quality visual content. Now when you think about something like that, let's talk about what these hourly rates would look like for different types of projects. A typical infographic, for instance, doesn't take just 10 hours to produce. Anybody who says it does is often using templated images, stock imagery, or really just not putting a lot of good time into the work to create something of high quality. A great infographic is going to require about 40 hours of…

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