From the course: Building a Creative Online Community
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Where do you start?
From the course: Building a Creative Online Community
Where do you start?
Your consumers are clients are the ones who really define your brand and share your story. But you have the ability to tell that story and impact the perception that is out there. So where do you start? With any new technology or marketing platform, it seems like everyone from the seasoned veteran to the rookie, can get caught up in the idea that merely using the technology or being on that platform is enough. It's easy to mistake activity for quality, effort and interaction. This is the myth of busyness. Instead, when marketing ourselves, our product or our company, we first must define our purpose, create a strategy and plan the structure to implement it. It takes time to measure impact and engagement. This strategy, likely, will change over time as you get more familiar with the various platforms, and the way your targeted audience is engaged. But you want to start with a basic plan. Activity for activity sake, even…
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