There isn't really an industry standard term for what quantagrams are. Amy Balliett explains what this means, as well as when and how to use them. Hint: if you need a key or you need to do some math, there's probably a better option.
- [Instructor] If you've never heard of a quantagram, don't worry, you aren't alone. The word quantagram is not an industry standard. In all reality, my team got tired of saying multiple male bathroom signs to describe the usage of repetitive pictograms to display a number. So, we started calling this unique form of data viz a quantagram. Now that you know what a quantagram is, you're probably thinking about the myriad of times you've seen these visualizations online and in infographics.
Sometimes they're done very well while other times they are overused, and sometimes even annoying. Quantagrams are a great way to visualize small numbers, show a percentage differently than a pie chart to keep a viewer engaged, and can humanize an otherwise sterile statistic. More often than not though, people are using quantagrams to show very large numbers or because they don't know how else to display the information. To avoid making the same mistakes, here are some do's and don'ts for quantagrams.
Do use a quantagram to show a number under 100., use a quantagram if there is a universal pictogram that best represents the information, or use a quantagram if you have been using the same chart or graph repeatedly and need to change the visual to keep a viewer engaged. Don't use a quantagram to show a number over 100, don't use a quantagram to show a complicated idea, and don't use a quantagram just because they're popular.
If you can't remember all those do's and don'ts, here's a simple test. If you need a key to make sense of your quantagram, or if someone needs to do math to make sense of your quantagram, then don't use it. Data visualizations are supposed to make information easy to digest. Quantagrams that require additional work to make sense do the opposite.
To succeed in design and marketing today, one must know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you through the ins and outs of creating accurate and compelling data visualizations. Amy focuses on best practices, not tools, although she does provide an overview of Illustrator graphing features. Using these tips, you'll learn how to stand out from the crowd and create charts and graphs that combine precision with visual appeal.
- What charts and graphs work best for different types of data
- Putting data into visual and textual context to ensure it is accurate
- Visualizing data that doesn't lend itself to imagery
- Adding visual appeal without sacrificing accuracy
- Using the Adobe Illustrator graphing tools
- Avoiding common data viz mistakes