From the course: Working with Creatives
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When creatives are jerks
- Okay, now it's only fair for me to represent the other side, too. Of course, clients shouldn't treat designers badly, but creatives shouldn't treat clients badly either. It happens though. I used to work for a famous art director who regularly screamed at his clients. I didn't understand why they stuck with him then, and I still don't. Other creatives act like every mark they make on paper is genius, and you can take it or leave it. But being an artist is very different from being a designer, and designers who consider themselves artists first can be problematic to work with. They tend to wanna do something that satisfies themselves more than it satisfies the specific desires of the client or the problem at hand. Creatives are human and some humans are mean, manipulative, and holier-than-thou, and maybe they play off the client's insecurities. But whatever it is that they do, if you encounter this, run. Life is too short, and this process should be really fun. Another thing to look…
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