From the course: Building a Creative Online Community

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What are your online community goals?

What are your online community goals?

From the course: Building a Creative Online Community

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What are your online community goals?

Creating a successful online presence takes strategic thought. It requires setting clear goals aligned with your brand identity. What kind of goals will help you build a successful online community? As of the recording of this course, most businesses maintain between four and 10 social profiles, and 77% of brands expect their use of social media to increase. Additionally, 69% of U.S. adults regularly use at least one social media site. You want to set goals that lead to greater success and engagement. Here are several key areas that will help you set specific online goals. Determine which ones are best for you and your brand. Enhancing Your Public Perception. Some would argue that this is a result of a small promotion or brand strategy, and is tough to measure, I totally disagree. Increasing the perception of your brand, your specific work, your unique voice, your culture, and your capabilities should be…

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