From the course: Creating a Mood Board

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What is a mood board and why is it important?

What is a mood board and why is it important?

From the course: Creating a Mood Board

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What is a mood board and why is it important?

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- [Instructor] If you're discussing design ideas with a client, how do you know if you're both picturing similar ideas? What might happen if you weren't and you didn't figure this out until you'd spend a lot of time and resources working on a design? This is why you need a mood board. Let's talk about what a mood board is and how it can be used to ensure that you and your client's design concepts are visually aligned and moving in the same direction. A mood board is a visual representation of ideas for a design project. At its most basic, a mood board is a collage of images. This collage is a designer's go-to tool for a project's initial planning phase. It represents ideas taken from the initial discussions between a client and a designer. Its goal is to establish clear direction on a project before actually beginning design work. Words have different meanings to different people. If a client says they want an energetic…

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