From the course: Developing a Style Guide
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What to include
- [Narrator] The scope of a style guide will vary from one brand to another. Obviously, a guide for a local bakery will have far fewer branding scenarios to address than that for a multinational company with a diverse product range. Here are the basic elements to include. A position statement, who are you? What are your brand values? What's the voice of your brand? Are you conversational, chatty, formal? What's the social media persona of your brand? How do you handle your Facebook timeline, your Instagram feed, your LinkedIn profile, your Twitter feed? What are your naming conventions? How do you write your company name? How do you write your product names? How should your logo be used, and how should it not be used? What are the type choices, and how should typography be used to strengthen your brand? What colors have you chosen, and how should they be used? How should imagery be incorporated? Do you favor…
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