From the course: Branding Strategy: Define Your Creative Edge

What to expect

From the course: Branding Strategy: Define Your Creative Edge

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What to expect

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- [Narrator] This course is all about empowering you with the tools you need to feel confident in defining your creative edge to promote your work. Our focus won't be on how to design, instead we will dig into a powerful way to communicate about the work that you do. So if you're wondering, how will this course help me, let me ask you a question. Can you relate to this? Have you ever felt this way? You're a business owner or freelancer and you're struggling to find the right clients. Or you graduated from college and you struggle finding a job. Or perhaps you're looking to expand your knowledge to amplify your value in the workforce. So this course is going to take you through three different phases. In phase one we're going to talk about having a plan before you start, then leveraging your uniqueness. You're going to define your why. You're going to determine your ideal client. And we're going to talk about using empathy relation. In phase two we're going to talk about how you can develop your brand, market your work, your website and the importance of that, and building an email list. We'll also talk about leveraging social media. In phase three you'll learn about building a community, not followers, nurturing clients, reviewing and adapting. And we'll also talk about a 90 day plan of action and hiring help. In this course you will also have access to workbooks you can download and further amplify your knowledge. You'll really feel even more confident in defining your own creative edge to promote your work. So let's get started.

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