From the course: Typography: Type in Motion
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Typographic personality and expressiveness
From the course: Typography: Type in Motion
Typographic personality and expressiveness
- Type in motion can put on a fun show. It can be intriguing, it can have drama and impact. It can be entertaining or quiet. You have so many ways to convey personality and expressiveness. In this example, Natasha Jen from Pentagram has designed a playful title sequence where the letters partially appear and then transform into readable titles. Then they scroll down and repeat the process. Notice the length of time the completed words dwell on the screen to make sure we have time to read the words. In this example from Michael Bierut's opener, paying tribute to the design icon Massimo Vignelli, we see a beautiful, slow rollout of the designer's graphic signature with a voice-over from Massimo Vignelli, himself. - [Massimo Vignelli] My name is Massimo Vignelli and I'm a designer. And of course, one of the things that I design most of the time is books. - Doesn't he have a wonderful voice? We don't need to actually…
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