From the course: Design Thinking: Testing and Refining
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Testing to learn
- Does your business goal ask you to make an improvement? It may even ask for an incremental change. Well, testing methods to optimize are a powerful way to improve your product and results quickly over time. Let's talk a bit about optimization because both innovation and improvement are change, and both are trying to make something better. So the difference between the innovation and improvement can be a bit hazy. Improvement is iterative and often incremental in nature, meaning each cycle builds on the next. The mental model for improvement focuses on optimizing existing systems or eliminating defects. Whereas innovation focuses on creation of something fundamentally new or different from what we've experienced before. But remember, even a different process or innovation can then be further optimized using improvement. So improvement is a highly valuable testing method. Simply put, if you already have an experience…
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