Designs that look simple to the eye don't necessarily equate to being simple to create—in fact, the opposite is usually true. In this video, Amy Balliett recalls a "simple and clean" project that her company completed on a rush timeline. She covers what the term could mean to different parties, and why a clean design can take more time than a busy one.
- [Narrator] Not too long ago a client came to my company…asking for some clean and simple data visualizations.…They actually used the words clean and simple…while stressing that they wanted it to look…as simple as possible.…They were on a tight deadline and hoped that…a simple look would equal a fast turnaround.…We explained that clean and simple…actually takes quite a lot of time.…It's easy to make something cluttered.…But the cleaner and more simple a design looks…the harder it likely was to produce.…
Nonetheless, we took the assignment.…Over the next 24 hours one of our most senior designers…worked into the night on the first draft design.…Here is what he produced.…Before I dive into this I want to clarify one thing.…The data is not visualized from largest to smallest…or smallest to largest.…This was a specific request from the client…so we went against best practices intentionally.…We sent this draft off to the client…expecting things to be close to final,…but we were met with disappointment.…
Over the next three hours we were sent a couple…
To succeed in design and marketing today, one must know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you through the ins and outs of creating accurate and compelling data visualizations. Amy focuses on best practices, not tools, although she does provide an overview of Illustrator graphing features. Using these tips, you'll learn how to stand out from the crowd and create charts and graphs that combine precision with visual appeal.
- What charts and graphs work best for different types of data
- Putting data into visual and textual context to ensure it is accurate
- Visualizing data that doesn't lend itself to imagery
- Adding visual appeal without sacrificing accuracy
- Using the Adobe Illustrator graphing tools
- Avoiding common data viz mistakes