From the course: Good Design Drives Business

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Realistic budgeting for visual content

Realistic budgeting for visual content

From the course: Good Design Drives Business

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Realistic budgeting for visual content

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(gentle music) - Let's talk about realistic budgeting for your visual content. Let's think about something like an infographic. The fact of the matter is, you can buy an infographic for anywhere from $100 to $10,000. Talk about a very wide range to consider. Now when you have a wide range like that, you're probably thinking, "What the heck "should I be budgeting for the work I'm looking for?" Well let's take a second and unpack it based on hourly rates. You should expect to spend anywhere from $50 an hour to $150 an hour for quality visual content. Anything under $50 an hour I would actually look at with a bit of skepticism. At $50 an hour, that can often be a little low too, but today's freelancers need to compete in a very broad market. And that's what you should get at $50 an hour, a really good freelancer. This works out really well if you're comfortable taking on the roles of art director, project manager, content writer, and sometimes just simple old hand-holder. Because a…

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