From the course: Good Design Drives Business

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The ROI of visual content for business

The ROI of visual content for business

From the course: Good Design Drives Business

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The ROI of visual content for business

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(upbeat music) - The other day a marketing friend of mine said to me, "You know, I don't understand why people focus so much on content in the world of marketing." What's most important is knowing your audience. If you know your audience, everything else is nice and smooth. As someone who runs a visual content marketing agency, I got to be honest, I needed to jump into that debate and correct him really quickly because while I agree, knowing your audience is exceptionally important, creating high quality visual content for that audience is even more important. Because it's the content that gives you a return on investment. First of all, knowing your audience is one thing, connecting with that audience is a whole other thing entirely. There are multiple channels online that exist to connect with your end audience. This includes social media, your website, many ways to connect offline as well, and so on. If you want to get connected with that audience and continue a conversation, you…

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