From the course: Creativity: Generate Ideas in Greater Quantity and Quality
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Problem solving, part 2
From the course: Creativity: Generate Ideas in Greater Quantity and Quality
Problem solving, part 2
- So what did we learn? We learned that motivation is our greatest challenge, not lack of time. The most common excuse we use to justify our inability to generate ideas in greater quantity and quality is time. We rationalize that we just don't have the time to come up with anything more or anything better. But in just three minutes, you generated 10, 20, 30, or more ideas for this exercise, so clearly time isn't the barrier. This is great news because motivation is an internal power we can control. Take a look at the first few items on your list. They're most likely the more obvious ideas. Now look at the last few items on your list. If you're chuckling, that's because the last few items are typically a bit more unusual. You documented the low-hanging fruit first. Then you had to stretch your imagination to find new ideas. This is a powerful reminder to never cheat the creative process. When our ideas seem stale, it's…
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