There are many things to consider regarding printing designs of all kinds—magazine, package, brochures—and Cara St.Hilaire touches upon considerations such as cost, paper, finishes, timing, and more. In this video, explore an example of what would happen if a wrong decision is made—a bright cosmetics brochure printed on the wrong paper—and how not asking the right questions can lead to blown schedules and unhappy clients.
- There are many things to consider when it comes to prints. Costs can range widely depending on the quantity, size, printing method, paper, special treatments, finishes, and more. There are a lot of decisions to be made for each printed piece, and one uninformed choice can result in unexpected costs and outcomes. Let's say you're doing a brochure for a cosmetics company, and your client wants to show off the bright colors and shine. If you choose the wrong paper, that image could be dull and lifeless, resulting in a blown schedule due to an expensive reprint and worse, an unhappy client. But don't worry. When it comes to prints, you don't need to know everything. You just need to know the right questions to ask, and you need to share the details of your vision with your printer. If they know the look you're going for and the budget you need to stick to, they can help you make the right choices. We have a series of courses called Print Production Essentials that covers packaging, folding, choosing paper, and more. Managing your first print project doesn't have to be intimidating. By applying the knowledge you'll learn in these courses, you'll have the confidence to be able to make the right decisions and have a successful outcome.