This video shows why planning ahead for print jobs is essential. Learn how to work with a print production specialist so you can be confident of a great final piece.
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- There are many things to consider when it comes to print, including the costs, paper, finishes, turnaround time and more. It's important that you learn and seek guidance on the many steps involved in preparing a piece for print. Costs can range wildly depending on the quantity, size, printing method, paper, special treatments, finishes, etc. There are a lot of decisions to be made for each printed piece, and one uninformed choice can result in unexpected costs and outcomes.
Let's say you're doing a brochure for a motorcycle company, and your client really wants to show off those shiny components. If you chose the wrong paper, that finished piece could be dull and lifeless, resulting in a very unhappy client and an expensive reprint, also a potentially blown schedule. But don't worry, when it comes to print you don't need to know everything. You just need to know the right questions to ask, and you need to share the details of your vision with your printer. If they know the look you're going for and the budget you need to stick to, they can help you make the right choices.
We have a series of courses called Print Production Essentials that covers everything from paper choices, pre-press and press checks, to specialty inks and embellishments, direct mail, and more. Managing your first print job can be intimidating, but it doesn't have to be. With this series you'll be able to make the right decisions and end up with the results you intended.