Learn about the importance of developing ideas and brainstorming in the design process.
- When it comes to any design project, the planning phase is the most important one. Now, this isn't true for everyone, but many designers will start a new project by launching InDesign or Photoshop before they even have a plan in mind. Boxes will be drawn, maybe some Greek type and a few images dropped in. But the right way to start any project is with simple sketches. You need to take the time to stretch your imagination and reach beyond the obvious first ideas that come to mind.
When you first brainstorm an idea, it's usually the most common and expected solutions that pop into your head. So it's vital that you push beyond those. To get there, grab a coffee, put on some good music, and give yourself a specific amount of time to really think, experiment, and research. And commit to sketching and riffing on concepts just a little bit longer than you think you might need. By doing this, you'll likely push past the obvious ones, and reach the really good stuff. The longer you can keep at it, the more unique your solutions will be.
We have a number of great courses, such as Developing Ideas and Design Concepts with Craig Smallish, and Brainstorming Basics with Stefan Mumaw. These will give you some great tips and techniques for idea generation. Another effective strategy in design is using story. Some of the greatest designs that have captured our attention, and our hearts, have done so because they use story. Much like the way a good story hooks the viewer, good design communicates and delights.
In our course, Storytelling for Designers with Stacey Williams-Ng, you'll learn the elements of a compelling story, and how to weave narrative into pictures and graphics in a way that your audience will respond to. So remember, design is so much more than colors, images, and typography. Concepts are key, and what will set your designs apart. Invest the time up front building a great concept, and the rest will follow.