Learn how shadows are being used in more discreet applications to logos and the challenges that result.
- We are such brilliant beings that occasionally, … we forget all that we take for granted. … Sometimes we give our intuition credit for things that … we just missed the signs for. … I think shadows are just such a sign, … and we really only pay attention to them … from a subconscious level. … An outdoor image with a short shadow tells us it's midday, … while a lack of or soft shadow signals it's overcast … without really looking up to the sky. … Whether a surface is rough or smooth … or how we navigate terrain … to avoid tripping over debris or a curb, … it's usually dependent on the lights and darks of a surface, … so it's no great mystery that, when as designers, … we're telling a story with an icon, … we rely on highlights and shadows … to define three-dimensional spatial interplay … in a two-dimensional image. … Even in a very subtle application, … we generally can pick up on that shadow … to give us more information. … This logo for the home service site called Thumbtack … is pretty clever. …
Released
5/14/2019- Effectively integrating fresh pattern in logos
- Why geometric shapes show such traction in logo design
- Trending directions to develop dimension in marks
- Giving new life to logo line work with contour and gradation
- Evolving symbolism found in punctuation, wings, and doors
- How to make the surface of a mark more relevant
- Discovering symbolism in negative space
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Video: Orphan shadows