From the course: Branding Strategy: Define Your Creative Edge

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Nurture your clients

Nurture your clients

From the course: Branding Strategy: Define Your Creative Edge

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Nurture your clients

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- [Instructor] Our talent can only take us so far. The experience we provide to those that work with us is gold. Every step of your process adds to the experience. When your clients work with you, they're going to feel empowered and so excited. They're going to share their experience with others, which is great, because then they become return customers and you can even gain some new clients in the process. But before all this happens, you have to have an onboarding process in place. By having a point of contact, you'll know who you will be working with and it'll make your process a lot easier. You want your clients to know what to expect when working with you. A great thing that you can do is have your process listed on your website. It actually helps the clients know from the beginning what the process would look like. You want to establish a client relationship management system. This can be really powerful when you're trying to automate some of those tasks. Let's say as you bring…

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