From the course: Good Design Drives Business
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Negotiating the cost of your visual content
From the course: Good Design Drives Business
Negotiating the cost of your visual content
(upbeat music) - Have you ever gotten a quote for a design project from an agency that's just far too high? Have you responded to that by walking away and trying to find another vendor as a result? Well let me stop you right there. Design services are exactly that, they're services. They're not an end product with a fixed cost and therefore a fixed price. Instead, there are many ways to bring down the cost of a design service, because in the end, it's all about man hours. And you can reduce those man hours, or reduce the type of people working on that project to help bring down costs. So if you're looking for a great designer or a great design agency and the price they come to you with is just too high, the very last thing you should do is walk away. Instead, take a moment and have a candid conversation with them. Let them know what your budget is, and see if they can meet you either in the middle or right at your budget. They can find many ways to do this. For example, let's say they…
Contents
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Why quality design is far more important than quantity2m 26s
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Realistic budgeting for visual content2m 12s
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The ROI of visual content for business2m 11s
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Freelance vs. agency vs. in-house3m 12s
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Business goals should drive visual content2m 5s
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Negotiating the cost of your visual content2m 59s
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Realistic timing of visual content development2m 39s
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Working with an agency for visual design2m 3s
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