From the course: Fundamentals of a Redesign
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Naming
- In the graphic designers perfect world, an organizations brand would be easily recognized and remembered. The audience would see the name and logo and know what the organization did, produced, and how it behaved. The world of logos and brand names would be instantly recognizable. In the past, an organizations name was a critical component of the brand experience. Today, the name is even more important. In a social media world, there may be no logo. Only the name. This adds pressure to our work, but offers opportunities to help a business succeed. When is it time to rename? The questions are similar to the ones we asked about the redesign. Did the clients business change? Are there different goals? Did something negative taint the original brand? Here, the issue of a cultural change can force a name change. A brand name that seemed innocuous originally could now have different associations than intended. There are several approaches to naming or nomen colature It can be a complex…
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