The emergence of a fresh new method for applying gradation is scrutinized in this video.
- It was 1968 and folks world-wide … were huddled around their TVs, … watching the Olympic Games from Mexico City. … Track and field was the focus that day … and in particular, the high jump. … A lanky, six, four kid from Oregon named Dick Fosbury … who'd barely made the American team, … made his running approach to the bar … and was nearly there when his body suddenly … went into a strange contortion, twisting backwards … and launching into the air and flopping over the bar … with room to clear. … Spectators and other competitors nearly lost it, … they weren't entirely sure if they'd just seen … an accident or an act of invented genius. … Dick Fosbury had just introduced the world … to the Fosbury flop, which not only won him … the Olympic gold and a record seven foot four … and a quarter inches but completely shifted the way … athletes from that day forward, … would execute their own attempts to clear the bar. … Here's why I start this trend report … with a sidebar story that has absolutely nothing …
Released
5/14/2019- Effectively integrating fresh pattern in logos
- Why geometric shapes show such traction in logo design
- Trending directions to develop dimension in marks
- Giving new life to logo line work with contour and gradation
- Evolving symbolism found in punctuation, wings, and doors
- How to make the surface of a mark more relevant
- Discovering symbolism in negative space
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Video: Morse shade