From the course: Drawing Vector Graphics

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Mind mapping

Mind mapping - Illustrator Tutorial

From the course: Drawing Vector Graphics

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Mind mapping

- The second conceptual thinking method is mind mapping. Like word association, mind mapping starts with a central topic or theme. From there, you just let your mind wander, making on-the-fly connections that are driven from the previous connection as they branch out from the core topic. Sometimes they'll be appropriate, and sometimes they'll be ludicrous, and that's where the unexpected connections come from. If you hit a dead end, then you go back to the core and start a new branch, or pick any other node and branch out from there. There's no distinct rules. It's all about exploring, not planning, so unexpected and ridiculous results should be expected and welcome. This may be better explained by example, so let me share a project I used mind mapping on. A tropical fish store hired me to design their logo. They wanted something fun and clever. When I thought of tropical fish, I thought about how exotic they were. Then that made me think of how unique they are, followed by how…

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