From the course: Fundamentals of a Redesign

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Marketing materials

Marketing materials

From the course: Fundamentals of a Redesign

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Marketing materials

- Logos are important. A logo is the cornerstone or foundation of a visual system, an organization's brand. It sets the tone and helps the viewer identify the company. A logo is never seen alone. Words, images, shapes and colors surround the logo. The overall visual system let's the viewer make a clear connection to the brand. Even if he or she doesn't see the logo. Consider a package from Apple. Without seeing the logo, I know what it is. Their consistent use of white background, one type face, and a simple color palate makes this easy. The York Theater is a physical place and theatrical group. Their marketing materials and logo evolved over time, and as often happens, several designers created competing visuals. The end result was a confused communication. There was a new theater director who wanted to present more controversial plays, she wanted to attract a more mature and affluent audience. These people are more likely to buy season passes and donate. She didn't like the existing…

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