From the course: Branding Strategy: Define Your Creative Edge

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Market your work

Market your work

From the course: Branding Strategy: Define Your Creative Edge

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Market your work

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- [Instructor] Marketing your work doesn't mean you have to spend thousands of dollars to get your name out there, or even to yell from the rooftops what it is that you do. You see, to market yourself effectively, you need to know what you offer and who you're serving. If this is unclear, I talk more about this on a couple of chapters. Before we dig in into ways to market your work, I want to share a few statistics. Consumers can make a choice from an array of products in 90 seconds or less. This is just from the physical environment. Now, when we're talking about the digital world, it's less than two seconds! That means you have seconds to create that impression and grab attention. 80% of brands are recognized by color alone, and as you market yourself, think about your brand colors and how they make others feel. This is a topic that I'm incredibly passionate about. You want to make sure that you hone in on that. Now, 51% of business-to-business marketers will prioritize in creating…

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