From the course: Branding Strategy: Define Your Creative Edge
Unlock the full course today
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Market your work
From the course: Branding Strategy: Define Your Creative Edge
Market your work
- [Instructor] Marketing your work doesn't mean you have to spend thousands of dollars to get your name out there, or even to yell from the rooftops what it is that you do. You see, to market yourself effectively, you need to know what you offer and who you're serving. If this is unclear, I talk more about this on a couple of chapters. Before we dig in into ways to market your work, I want to share a few statistics. Consumers can make a choice from an array of products in 90 seconds or less. This is just from the physical environment. Now, when we're talking about the digital world, it's less than two seconds! That means you have seconds to create that impression and grab attention. 80% of brands are recognized by color alone, and as you market yourself, think about your brand colors and how they make others feel. This is a topic that I'm incredibly passionate about. You want to make sure that you hone in on that. Now, 51% of business-to-business marketers will prioritize in creating…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Contents
-
-
-
-
Develop your brand3m 23s
-
(Locked)
The power of storytelling2m 1s
-
(Locked)
Market your work3m 32s
-
(Locked)
Your website2m 58s
-
(Locked)
To blog or not to blog?2m 42s
-
(Locked)
Build an email list3m 53s
-
(Locked)
Leverage social media4m 47s
-
(Locked)
Focus on the right platform1m 49s
-
(Locked)
Plan your content1m 39s
-
-
-