Particularly for large numbers, it is challenging to find a way to communicate the information impactfully—and when typical charts or graphs are not the best choice. By adding a relatable comparison, you have the opportunity to connect the audience to the data and help create impact. Amy Balliett explains a few ways this can be done effectively.
- [Narrator] Sometimes, making data easy to understand is as simple as comparing it to real life. By doing this, you make the data relatable and often, easier to remember. The first time we ever did this was for a company called BuddyTV. They wanted to show how we are overwhelmed with streaming options, so they asked us to visualize the immense amount of streaming titles available to the average viewer. Knowing the exact number of streaming titles at the time, we considered using typography, because a quantogram would have been too much.
Still though, typography didn't quite capture the sheer volume of titles available. So, we decided to make the number relatable. It was 2012 when DVDs were still popular. If each streaming title were equal to one DVD, they would stack up 4,500 feet, which is 3.5 times the height of the Empire State Building. Now, that number is far more impactful, right? If you're struggling to visualize a number, but know that it's incredibly important to show your audience the impact of that number, consider making it relatable.
Compare it to other quantifiable, well-known items like traveling around the world, flying from one place to another, filling a stadium multiple times over, driving across the country, buying a cup of coffee every day, the volume of the Empire State Building, the list goes on.
To succeed in design and marketing today, one must know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you through the ins and outs of creating accurate and compelling data visualizations. Amy focuses on best practices, not tools, although she does provide an overview of Illustrator graphing features. Using these tips, you'll learn how to stand out from the crowd and create charts and graphs that combine precision with visual appeal.
- What charts and graphs work best for different types of data
- Putting data into visual and textual context to ensure it is accurate
- Visualizing data that doesn't lend itself to imagery
- Adding visual appeal without sacrificing accuracy
- Using the Adobe Illustrator graphing tools
- Avoiding common data viz mistakes