From the course: Branding Strategy: Define Your Creative Edge
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Leverage your uniqueness
From the course: Branding Strategy: Define Your Creative Edge
Leverage your uniqueness
- [Instructor] Theodore Roosevelt once said, "Comparison is the thief of joy," and I'm sure we've experienced this all at one point or another. When we are just so overwhelmed by trying to be a can-do service provider to everyone, we just get so overwhelmed. And that's really not the point. If we're not confident in our work, we stay stuck. We feel like we don't move forward. People can see it, and we just lose out on income because we're trying to do everything for everyone and no one knows exactly what we do. So, let me ask you. Have you ever told yourself this? "I keep getting work that doesn't fulfill me," or, "How can I compete with the low prices "that others are offering?" Or how about, "I'm not sure how to leverage my strengths "to land more clients." And these are all things that we've experienced. To leverage our uniqueness, we need to know our strengths, because if we don't, we're just walking on eggshells and we're really not honing in on what we're truly supposed to do…
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