From the course: Branding Strategy: Define Your Creative Edge

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Leverage social media

Leverage social media

From the course: Branding Strategy: Define Your Creative Edge

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Leverage social media

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- [Instructor] Social media has changed so much over the years, and if I'm being honest, I pushed back on embracing it for the longest time. Social media is more than those selfies you see people taking, or pretending to be someone that you aren't, or even capturing those moments with that famous pose associated with this little guy. You know, the duck face pose. So, what is social media really about? It's about creating connections. It's about building a community that really wants to be a part of what you have to share. It's about sharing your brand values, what matters to you, what engages with your audience. It's such a powerful way for you to know what your potential clients are liking, engaging, and commenting on. This gives you a great idea on what type of content you can post that would resonate with them. It also helps you make sales. Who doesn't want to make a sale or land a new client? But what is so great about social media is that it allows people like Uncle Johnny here…

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