From the course: Design Thinking: Testing and Refining
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Learning loop
- Learning loops within design thinking are the key to unlocking the best solutions for your customers. By observing people and testing your solutions, you'll have the best information to decide what your next steps are. The key to this is learning and then quickly getting something in front of your customers to see if it provides a solution and is easy to use. Let's revisit our project, designing a mobile banking app for personal finances. And let's say that your company realizes that your services are just like the other banks. You offer standardized products that are hard-coded with specific benefits, parameters, and rules. Your customers have told you that they want more personalized and customized offerings. So, to differentiate yourselves, you'd like to test and refine around some potential features to see which might be more impactful when they are personalized. Your hypothesis is that standards, like 30…
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