From the course: Fundamentals of a Redesign
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Launching the new design
- The question of launch, when and how to release the redesign, isn't simply a question of when, as in, how about next Friday? It's more an issue of economics and perception. Can the client afford to replace every execution of the original design, and every touchpoint for the audience? If the change is dramatic, will it be best to pull off the bandaid quickly, and wait for the reaction, or slowly ease it into the audience's perception? Large corporations will typically launch with a light switch, which is another way of saying, everything changes at once next Friday. In an instance such as Walmart, it's impossible to make a dramatic change over one 24 hour period. But the intention was to make the change as seamlessly as possible. Having two different identities and visual systems running side-by-side, can make a company seem disorganized. Smaller clients will be less capable nor should they throw out every printed item and produce all new materials at once. It makes better sense to…
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