From the course: Fundamentals of a Redesign

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Launch communication

Launch communication

From the course: Fundamentals of a Redesign

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Launch communication

- The redesign of the logo, packaging, marketing materials, or website is finished. The client loves the work, and insists that you continue working together on new projects. But there is one last hurdle. The launch communications. We touched on different ways to launch a redesign. Getting buy-in from the in-house and exterior audiences is critical. Now, I know people say print is dead, but in this instance, a smart and beautifully designed launch publication, can make a huge difference. It needs to be a physical object that someone can hold and keep at their desk. This creates a tighter bond than an email message. Hye Jung-Sung design a successful suite of launch communications for a proposed West Elm redesign. The publication and posters are not a manual for the logo or style guide. They highlight the new and feel with examples and text explaining the rational. The work succeeds because it is not dogmatic or rigid. It tells the viewer that the change is easy to understand and use…

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