Join Bonnie Siegler for an in-depth discussion in this video Know what you are looking for, part of Working with Creatives.
- Before you begin a new project,…the first step to clarity of purpose…is a clear understanding…of your primary business objectives.…This may seem obvious now,…but it's really not in practice.…Clients will often call a designer…before they know exactly why they need a designer.…This involves a bit more work on your part.…Make a list of what you want to achieve,…your hopes and dreams for the project.…Are you trying to increase sales…or are you trying to make your brand cooler?…Should it stand out on a shelf…or should it project an image of luxury?…My guess is you'll make a list…with seven to 10 objectives,…all of which are valid.…
Now the hard part is that you have to choose…the most important one,…and then prioritize the others…in order to importance.…The truth is, if you end up with more…than three objectives,…you really don't have any objectives,…and no design could ever meet…all 10 on your list anyway.…Your designer will be so impressed…if you begin the work by knowing…what your objectives are…and that you understand that there…
- Knowing your own taste and what you're looking for
- Creating a brief
- Knowing your budget
- Best practices for working with designers
- Giving feedback
- Being a fair judge
- What to do when it's not working
Skill Level Intermediate
1. Before You Hire a Designer
2. About Money
3. Working with a Designer
4. When It's Not Working with a Designer
5. After the Job Is Done
Next steps1m 27s
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