From the course: Working with Creatives
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Know what you are looking for
- Before you begin a new project, the first step to clarity of purpose is a clear understanding of your primary business objectives. This may seem obvious now, but it's really not in practice. Clients will often call a designer before they know exactly why they need a designer. This involves a bit more work on your part. Make a list of what you want to achieve, your hopes and dreams for the project. Are you trying to increase sales or are you trying to make your brand cooler? Should it stand out on a shelf or should it project an image of luxury? My guess is you'll make a list with seven to 10 objectives, all of which are valid. Now the hard part is that you have to choose the most important one, and then prioritize the others in order to importance. The truth is, if you end up with more than three objectives, you really don't have any objectives, and no design could ever meet all 10 on your list anyway. Your designer will be so impressed if you begin the work by knowing what your…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.