Graph labels are critical to a viewer's understanding of what the data really means or what story you're trying to tell. Amy Balliett discusses a visual approach to graph labels, detailing when this might be the right choice and when it could clutter up the graph instead of simplifying it.
- [Instructor] Once you've created a graph,…you'll have to associate labels to each bar,…so be sure to keep track…of how you are organizing your numbers.…When adding labels, you might consider…providing further visual cues to your audience…by using icons to label your graph…instead of or next to text.…While sometimes this is a good idea,…there are other instances when this is overdone…and should be avoided.…If we go back to the example of the musician,…using icons in place of labels would not hinder the message…and instead could only make things easier to understand.…
This would get very complicated though…if you chose to display the bar chart…that broke the product categories down into single SKUs.…Clearly, in this case,…text is a far better choice than icons.…Now, let's pretend that you wanted…to show product sales as a percent of a whole.…Icons could further the visual…whether you're using a single pie chart…or five individual pie charts.…Icons can also be used to further…the overall topic of a chart or graph.…
To succeed in design and marketing today, one must know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you through the ins and outs of creating accurate and compelling data visualizations. Amy focuses on best practices, not tools, although she does provide an overview of Illustrator graphing features. Using these tips, you'll learn how to stand out from the crowd and create charts and graphs that combine precision with visual appeal.
- What charts and graphs work best for different types of data
- Putting data into visual and textual context to ensure it is accurate
- Visualizing data that doesn't lend itself to imagery
- Adding visual appeal without sacrificing accuracy
- Using the Adobe Illustrator graphing tools
- Avoiding common data viz mistakes